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随着改革开放的不断深化,市场经济繁荣发展,社会上服装企业林立,从封闭型向开放型转化,竞争意识大增.由此人们的消费心理也发生着变化,消费需求由单一化向多元化转向.近年来社会舆论引起一些热门话题,比如设计与市场,服装市场与国际接轨,迎接二十一世纪服装新挑战和实施名牌战略等问题,此起彼伏.面对纷繁的社会现象和观念形态的诸多变化,引起我对教学的深深思考.根据我对服装工业、商业市场的调研分析,认识到:今天的服装教育,如果不将设计与企业理念、经营方针结合起来,如果没有感
With the continuous deepening of reform and opening up, the market economy has prospered and developed, and many garment enterprises in the society have transformed from a closed type to an open type, increasing their sense of competition. As a result, people’s consumer psychology has also changed. Consuming demand has changed from simple to multiple In recent years, public opinion has caused some hot topics, such as design and marketing, the apparel market and international standards, to meet the new challenges in the 21st century clothing brand strategy and implementation and other issues, one after another in the face of numerous social phenomena and conceptual patterns Many changes, causing my deep thinking on teaching.According to my research on the apparel industry, the commercial market, realized: today’s fashion education, if not the design and business philosophy, business principles combine, if there is no feeling