以天津历史和传统文化为情感依托,通过对旅游者心理活动和行为动机分析,探究历史、民俗、民间故事、传统手工艺中的情感化元素,总结情感化设计指导下的天津旅游商品的创新设计方法,以期对天津文化旅游商品市场发展具有一定的促进作用。 Based on Tianjin history and traditional culture as the emotional support, through the analysis of tourists’ psychological activities and behavior motivation, this paper explores the emotional elements in history, folklore, folk tales and traditional handicrafts, summarizes the innovative design of tourist products under the guidance of emotional design Method, with a view to Tianjin tourism development of cultural tourism market has a certain role in promoting.