美国西南航空公司创建于美国航空运营管制极其严格的上世纪70年代,专营短途航线(一般是3小时以内的航线), 在短短的三十几年中,从仅有一架客机的小航空公司发展成为目前利润率、股本回报率和成长率居世界航空业前列的大型公司,被同业视为奇迹。短途航线历来被视为航空业的“鸡肋”,可他们是如何盈利并成长起来的呢?这与其系统整合营 Southwest Airlines was founded in the 1970s when the U.S. air traffic control was extremely strict. It specialized in short-haul routes (usually routes within 3 hours). In just 30 years, from a small airline with only one passenger plane The development into the current profit margins, return on equity and growth rate in the forefront of the world’s aviation industry, large companies, was considered a miracle by their peers. Short-haul routes have traditionally been regarded as the “weakness” of the aviation industry, but how can they profit and grow?