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《当代经理人》:如何看待唐·舒尔茨的整合营销传播理论?有很多业内人士表明,唐·舒尔茨的理论可能并不适合中国企业的自身状况,对于此种观点,二位如何看?
“Contemporary Managers”: How to Think of Don Schultz’s Integrated Marketing Communication Theory? There are many people in the industry who indicate that the theory of Don Schulz may not be suitable for the situation of Chinese enterprises Look?