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2001年7月,《扬子晚报》与江苏省盱眙县政府联合主办“中国盱眙龙虾节”,获得“双赢”。短短5天共吸引12余万游客参加龙虾节,仅城区4家星级酒店和三大景点的直接收入就达136万元,社会收入包括旅馆、餐饮、出租车、土特产等营业额超过1000万元,盱眙的知名度大大提高。同时,报纸提升了社会
In July 2001, “Yangtze Evening Post” jointly organized the “China Sassafras Lobster Festival” with Jiangsu Sassafras Prefecture Government to win a “win-win” campaign. In a short span of 5 days, a total of more than 120,000 tourists were attracted to join the Lobster Festival. The direct income from only four star hotels and three major scenic spots in the urban area reached 1.36 million yuan. The social incomes include the turnover of hotels, restaurants, taxis and local products surpassed 10 million yuan, fame and fortune greatly increased visibility. At the same time, newspapers have raised society