中国书画自古就有市场行为,不同时代市场的热点不同,这些热点与当时人们的文化品位及推崇的文化价值观相契合,书画消费者自身积累的文化底蕴左右着其消费方向。当今是中国书画有史以来市场行为最为火爆的时代,也是参与市场行为人数最多、层面最广的时代。但不管参与者目的如何,书画市场不同时段出现的不同消费热点,都受其不同地域经济发达与否和文化底蕴丰厚与否的影响。现在书画市场上就出现了几个相对稳定的地域性消费群体所追捧着的热点,其背后是不同的地域文化背景和支撑其消费的经济环境,与其相对应的热点画家则是该地域性文化中书画艺术的代表人物。如目前比 Chinese calligraphy and painting have had market behavior since ancient times. Different hot markets in different times have different hot spots. These hot spots are in line with the people’s cultural tastes and respected cultural values ​​at that time. The cultural heritage accumulated by calligraphy and painting consumers has their own consumption direction. Today is the most popular era of market behavior in the history of Chinese calligraphy and painting. It is also the era with the largest number of people participating in the market and the most extensive level. However, regardless of the purpose of the participants, the different consumption hot spots appearing at different periods in the painting and calligraphy market are affected by the richness and lack of cultural heritage in different regions. Now on the painting and calligraphy market appeared a few relatively stable regional consumer groups sought after by the hot spots behind it is a different regional and cultural background and to support their consumption of the economic environment, its corresponding hot artists is the regional culture Chinese calligraphy and painting representative of the art. As the current ratio