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英国传教士艾约瑟是西学东渐和东学西传的重要人物之一。艾约瑟能够成功地在中国和西方进行这些跨文化传播活动,与他所采取的传播策略有很大关系。这些策略主要包括:主动适应本土文化、淡化传教主题、与本土学者合作以及良好的沟通技巧等。
The British missionary Ayose was one of the most important figures in the study of Western learning and western learning. Joseph’s successful intercultural communication activities in China and the West have much to do with his communication strategy. These strategies mainly include: proactive adaptation to local culture, downplayed missionary themes, cooperation with local scholars and good communication skills.