所谓正确的客户是指能给企业带来最大利益的客户。能让企业获利的客户一般其忠诚度较高,表明企业提供的价值高于其他竞争者,客户愿意再次上门,因此通俗地讲正确的客户也可以是指老客户。 之所以作如此有别于传统的划分,原因在于当企业进行获利分析时,必然会发现一些贡献甚微甚至毫无贡献的客户,对于这部分客户企业首先应该想到改变他们,如可以设法采取降低交易成本等方式。但是如果很多方式都不成功,从现实的角度讲,则应鼓励这些客户“主动流失”而转向能满足他们需求的其他 The so-called correct customer means can bring the greatest benefit to the customer. Customers who benefit from the enterprise generally have higher loyalty, indicating that the value they provide is higher than that of other competitors. The customer is willing to go home again. So, speaking the right customer can also refer to an old customer. The reason why this is so different from the traditional division, because when the profit-making analysis of enterprises, will inevitably find some contribution to the customer with little or no contribution, for this part of the business enterprises should first think of changing them, such as you can try to take Reduce transaction costs and other means. But if many ways are unsuccessful, from a realistic point of view, these clients should be encouraged to “voluntarily drain” and turn to others that can meet their needs