20世纪90年代中后期以来,随着生活水平的提高,我国的旅游消费以不可阻挡之势.成为一大消费热点。特别是国家推行长假制度以来,旅游热更是直线升温。与此同时,各地纷纷抢抓机遇,推出诸多措施,施展各自魅力,吸引观光游客,促进经济发展。很多城市电视台把旅游节目确定为新的宣传报道增长点,纷纷创办起了旅游栏目。然而,在运行了数月到半年左右后,很多人开始认识到办旅游栏目并非一件易事。摄制组天南海北,疲于奔命,制作成本居高不下,栏目创收步履维艰,运行捉襟见肘。不少旅游栏目运行不到一年就举了白旗。 Since the mid and late 1990s, with the improvement of living standards, the consumption of tourism in our country has become an irresistible trend and has become a major consumer hot spot. In particular, since the national implementation of the long-term holiday system, tourism heat is a straight-line warming. At the same time, various localities have seized the opportunity and introduced many measures to exert their own charm and attract tourists and promote economic development. A lot of city television stations have identified tourism programs as a new growth point for publicity and reportedly set up travel sections. However, after several months to six months of operation, many people began to realize that it is not easy to run a tourism section. The film crew is full of energy and is struggling to survive. Production costs are so high. A lot of travel section run less than a year gave a white flag.