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文章主要对脑白金保健品的广告费用预算进行实证分析,通过相关的数据采集和研究。并运用数学统计工具,构建了一套专门针对脑白金产品各个不同时期的广告费用预测模型——多目标决策模型。
The article mainly analyzes the advertisement cost budget of Melatonin health products, and through the related data collection and research. And using mathematical statistics tools to build a set of advertising costs forecasting model specifically for different periods of Melatonin products - multi-objective decision-making model.