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本文结合责任消费理论、企业社会责任理论以及中国国情,构建了包括社会责任信息关注度、产品购买倾向影响度和责任产品支付意愿三个维度的中国责任消费指数,并对北京、上海、广州、武汉、成都和沈阳六个主要城市的消费者责任消费意识进行了网络在线调查,计算出中国责任消费指数。研究结论认为:中国消费者责任消费意识已经觉醒,企业环境责任对消费者的购买行为影响最大,但中国消费者对负责任企业的产品的支付意愿不高。消费者的区域、年龄、家庭规模、个人月消费支出对责任消费意识具有显著影响。
Based on the theory of consumer responsibility, the theory of corporate social responsibility and China’s national conditions, this paper constructs China’s responsibility consumption index including three dimensions of social responsibility information attention, product purchasing tendencies and liability products willingness to pay. Wuhan, Chengdu and Shenyang six major cities consumer awareness of consumer spending online online survey to calculate China’s consumer spending index. The conclusion of the study is that: Consciousness of Consumer Consumption in China has been awakened, corporate environmental responsibility has the greatest impact on consumers ’purchasing behavior, but Chinese consumers’ willingness to pay for products of responsible enterprises is not high. Consumer’s regional, age, family size, individual monthly consumer spending have a significant impact on the sense of responsible consumer.