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随着电子商务的发展,各高职院校纷纷开设了电子商务专业,但市场对电子商务人才的巨大需求却与电子商务毕业生低就业率形成强烈反差,究其原因主要是电子商务专业人才培养的目标定位和人才培养模式不能满足企业对电子商务人才的根本需求。本文在对企业电子商务工作岗位细分后,有针对性地提出了电子商务人才培养的实训教学模式,解决了电子商务培养目标定位和人才培养的衔接问题。
With the development of e-commerce, all higher vocational colleges have opened e-commerce major, but the huge demand of e-commerce talents in the market is in sharp contrast with the low employment rate of e-commerce graduates. The reasons are mainly e-commerce professionals The training of the target orientation and personnel training model can not meet the business needs of e-commerce professionals. After subdividing the e-commerce jobs in enterprises, this paper put forward the practical teaching mode of e-commerce talent training in a targeted manner, and solved the convergence of the orientation of e-commerce training and the cultivation of talents.