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高校作为对外文化交流的重要窗口和国家软实力的重要组成部分,近年来,逐渐走出国门,在国际上积累了一定的影响力。提升其国际传播力是我国树立良好的国际形象、提升国际影响力的必然要求。而作为外界了解国内高校的重要渠道,校园媒体可从树立国际传播意识,明确定位和目标,不断创新传播策略等方面着手加强国际传播能力建设。
As an important window of foreign cultural exchanges and an important component of the country’s soft power, colleges and universities have gradually gone abroad and accumulated some influence in the world. To enhance its international communication capability is a necessary requirement for our country to establish a good international image and enhance its international influence. As an important channel for the outside world to understand domestic colleges and universities, the media in the campus can start from the aspects of establishing awareness of international communication, defining its orientation and goals, and continuously innovating its communication strategies.