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传统纸媒体的阵痛已有经年,融媒转型,从未像现在这般迫切。纸媒的生存境遇不佳源于数字技术与互联网的步步进逼,呈现边缘化态势,导致话语权消解及吸引力下降。其原因在于融媒流程供给不足、产品创新不够与一体化发展不新。其突围策略应以内容为王、辅以精耕细作,最关键的是锻造整合具备复合型、跨界型的新媒体人才队伍。
The pain of traditional paper and media has lasted for years, and the transformation of the media has never been more urgent than it is now. The poor survival of paper media stems from the digital technology and the Internet step by step, showing a marginalized situation, leading to disclaimer of discourse and attractiveness decline. The reason is the lack of supply of financial intermediation process, product innovation and integrated development is not enough new. The breakthrough strategy should be based on the content of the king, supplemented by intensive, the key is forging the integration of complex, cross-border new media talent team.