我国文化产业起步晚,文化产业对很多人来讲还是新生事物。尤其是对广大文化工作者来说,由于缺乏文化产业专业知识与产业思维方面的培训与引导,文化产业依然是一个模糊的概念,依然存在认识上的误区和理解上的偏差。这些认识上、观念上的误区不利于文化事业和文化产业的发展。因此,我们有必要把目前存在的认识误区找出来,并对其进行梳理和纠正,用正确的认识指导具体工作和文 China’s cultural industry started late, the cultural industry is still a new thing for many people. Especially for the majority of cultural workers, due to the lack of training and guidance in cultural industry expertise and industrial thinking, the cultural industry is still a vague concept. There are still misunderstandings and biases in understanding. These understandings, the misunderstanding of ideas is not conducive to the development of cultural undertakings and cultural industries. Therefore, it is necessary for us to find out the misunderstandings existing at present and to sort out and correct them. With the correct understanding, we can guide the concrete work and the article