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江南园林文化作为中华文化的重要组成部分,以独特的艺术价值和文化价值日益受到全世界旅游爱好者的瞩目,国际传播能力的建设对增强江苏国际旅游核心竞争力意义重大。新媒体时代信息传播方式发生变革,国际强势媒体的传统优势减弱,这为我们加强江南园林文化国际传播能力建设带来了新的契机。为了加强江南园林文化国际传播能力建设,我们可以采取以下对策:整合区域旅游文化元素,打造区域旅游品牌;多方式多途径开发园林文化旅游;整合网络资源,创建江南园林文化官方网站;提高涉外导游人员文化素质;景区应该进一步规范公示语的英文翻译;规范现有官方网站的网页外宣文本;继续做优做强影视旅游。
Jiangnan garden culture as an important part of Chinese culture, with unique artistic value and cultural value are increasingly attracted worldwide attention by tourism enthusiasts, the construction of international communication ability to enhance the core competitiveness of Jiangsu international tourism is of great significance. Changes in the mode of information dissemination in the era of new media and the weakened traditional advantages of powerful international media brought new opportunities for us to strengthen the capacity of international communication in garden culture in the south of Yangtze River. In order to strengthen the capacity of international communication of landscape culture in the south of the Yangtze River, we can adopt the following countermeasures: Integrate regional tourism and cultural elements and build regional tourism brands; Develop multi-way and multi-path cultural tourism; Consolidate network resources to create Jiangnan Garden Culture official website; Cultural quality of personnel; scenic areas should further standardize the English translation of publicity; regulate the official website of the website outside the propaganda text; continue to do excellent and strong film and television tourism.