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大数据应用作为一个高渗透力的行业,正在与广告业发生深度的融合,从预算分配到投放调整,再到投放后评估,大数据已经开始打破原有的思维,彻底改变了整个广告行业。在数字广告受到越来越多广告主青睐的同时,广告投放的真实性和精准性、广告效果评估等关键因素成为了广告主关注的焦点。站在公正的立场上扮演裁判的角色,通过尖端的技术挖掘数据并进行深入分析和研究,并利用数据的价值来实
As a highly penetrating industry, big data applications are being deeply integrated with the advertising industry. From budget allocation to placement adjustment and post-launch assessment, big data has begun to break the original thinking and completely change the entire advertising industry. As digital advertisements are favored by more and more advertisers, the key factors such as the authenticity and accuracy of advertisement delivery and the evaluation of advertisement effectiveness have become the focus of advertisers. To act as a referee from an impartial standpoint, dig data and conduct in-depth analysis and research using state-of-the-art techniques and capitalize on the value of the data