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自乔治·里茨尔《社会的麦当劳化》面世,各个不同的民族,不同的社会就开始了对“麦当劳化”的争论。麦当劳化具有四大要素:可计算性、可预测性、效率至上性、技术取胜性。不可否认,这种麦当劳化对推动世界现代化进程的确起到了不可估量的作用,它至少在“量”的层面上大大促进了科学的发展,加速了全球的交融,给人们带来了方便。但它的作用必须在特定模式成型之后,已经不需要创新、不需要进行人性化以及艺术化的设计之时才能发挥,在某种程度上有着使事物扁平化的效应,使人们的生活越来越单一,工作节奏越来越快,丰富性也越来越差.
Since George Ritzer’s “McDonaldization of Society” came into being, various ethnic groups and different societies started the debate on “McDonaldization.” McDonaldization has four major elements: computability, predictability, efficiency, superiority, technological superiority. Admittedly, this kind of McDonaldization has indeed played an invaluable role in pushing forward the process of world modernization. It has at least greatly accelerated the development of science at the quantitative level and accelerated the global integration and brought convenience to people. However, its role must not need to be innovated after the formation of a particular model. It does not need to be humane and artistic when it comes to design. To some extent, it has the effect of flattening things and making people’s lives more and more The more single, the pace of work faster and faster, more and more poor.