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本文以网络节目《爱奇艺爱电影》和《拜托了,冰箱》为研究样本,从网络节目的表现内容、网络节目与其他影视产品的关联以及营销策略为研究方面,探讨媒体融合的时代背景下网络节目的发展。
This essay takes the internet programs “Aiqi Yi Ai Movie” and “Please, Fridge” as the research samples to study the background of media convergence from the aspects of the performance of network programs, the links between network programs and other video products and marketing strategies Under the network program development.