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我国的奢侈品牌消费总量很大,并且预计会增长很快。然而长期以来,关于环境保护、社会责任等方面,人们对奢侈品消费总有一种不好的印象。本文从奢侈品消费推动经济增长,带来低碳和环保消费,促进社会责任意识的提高和提高人民的生活品质等几方面具体阐述了奢侈品消费的社会正效应,以期望能够促使人们对奢侈品消费的认识有一个质的改变。
The total consumption of luxury brands in our country is very large and is expected to grow rapidly. However, for a long time, people have always had a bad impression on the consumption of luxury goods with respect to environmental protection and social responsibility. This article elaborates the positive social effects of luxury consumption from the perspectives of promoting the economic growth through consumption of luxury goods, bringing about low-carbon and environmental protection consumption, raising the awareness of social responsibility and improving the quality of life of the people. In the hope of promoting people’s understanding of luxury There is a qualitative change in the understanding of consumer goods.