随着保险市场的形成,如何掌握、应用公共关系学这一现代企业经营管理的艺术和职能来增强保险企业的活力,提高保险公司的竞争力,强化公关意识,建立、完善自己的公关体系,促进保险事业的繁荣和发展是值得研究的问题。笔者就此问题谈点看法。 With the formation of the insurance market, how to master and apply the art and functions of public relations science and modern enterprise management to enhance the vitality of insurance companies, improve the competitiveness of insurance companies, strengthen the public relations awareness, establish and improve their public relations system, Promoting the prosperity and development of the insurance industry is a question worth studying. The author talk about this issue point of view.