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群众文化作为一种社会历史现象,人民群众不仅可以从中满足自身的精神生活,还可以满足自己的知识需求,群众文化活动不仅是对文化的把握和继承,更是文化艺术的再创造。娱乐审美、文化传递、宣传教育以及生活实用等都是我国群众文化活动所具备的特点,群众文化活动不仅可以使人民群众受到启迪和教育,还可以促进人们审美观念的增强,有助于人们思想道德和科学文化的提高,更能促进人的全面发展。作为一种客观存在,群众文化活动还是一个动态化的流程,所以对群众文化的管理有了更高的要求,不仅要运用现代管理理念,更要运用现代科技进行管理。
As a social and historical phenomenon, mass culture can not only satisfy its own spiritual life but also satisfy its own knowledge needs. Mass cultural activities are not only a grasp and inheritance of culture, but also a re-creation of culture and art. Entertainment aesthetic, cultural transmission, publicity and education as well as practical life are all characteristics of our mass cultural activities. Mass cultural activities not only enable people to be enlightened and educated, but also promote people’s aesthetic concepts and contribute to people’s thinking Moral and scientific and cultural improvement, but also to promote people’s all-round development. As an objective existence, mass cultural activities are still a dynamic process. Therefore, there is a higher demand for the management of mass culture. It is necessary not only to use modern management concepts but also to use modern science and technology to manage them.