近些年,面对大众文化的播撒,网络世界的勃发,影视传媒的中心主义,广告媒体的经济权力话语,人文话语和文学知识分子的身份正在发生着变化。就全球化语境而言,传媒消费主义已然触及到时代精神和个体享乐的问题。在后现代高速发展的经济战车中,人们基于对社会个体身份和历史虚无的理解,不再将理想主义作为自己的存身之道,而是将消费主义作为达到世俗幸福的捷径。于是消费成为获得身份建构自身以及建构与他 In recent years, in the face of the spread of mass culture, the ebb of the cyber world, the centering of film and television media, the economic power discourse of advertising media, the humanistic discourse and the literary intellectual identity are undergoing changes. In the context of globalization, media consumerism already touches the question of the spirit of the times and individual enjoyment. In the rapidly developing economy of post-modern economy, people no longer regard idealism as their way to save themselves, but based on the understanding of individual identity and history of society as a shortcut to achieving secular happiness. Consumption then becomes identity-building itself as well as structuring him