一个偶然的机会,笔者从非常熟悉的一家出版社里,观察到一种饶有趣味的现象。写这篇文章的时候,笔者并不认为分析这种现象在那家出版社形成的原因有什么重要意义。这现象在出版业的普遍性,才是笔者认为有必要把它拿到理论高度加以认识的原因。它的广泛存在,事实上是可以和订货萎缩、“卖书难,买书难”等普遍现象等量齐观的。更有趣的是,西方发达国家的一些著名 A chance by chance, the author from a very familiar with a publishing house, observed a kind of interesting phenomenon. At the time of writing this article, I do not think it is important to analyze the reason why this phenomenon is formed in that publishing house. The universality of this phenomenon in the publishing industry is why I think it is necessary to get it to a high degree of theoretical understanding. Its widespread existence can in fact amount to the same amount as the common phenomenon such as shrinking orders, “selling books and buying books”. What is more interesting is that some well-known western developed countries