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当前,党报理论宣传仍然存在着文章篇幅过长、主题过大、可读性较差等老问题,原因之一就是理论宣传与新闻宣传脱节。不少报刊“理论园地”类栏目的文章与其他新闻联系不大,直接影响宣传效果。要提高理论宣传针对性、可读性、实用性,必须创新理论宣传,把理论宣传与新闻宣传相结合,使其相互促进、相得益彰。
At present, there are still some old issues such as lengthy articles, oversized topics and poor readability in the propaganda of the party’s newspaper. One of the reasons is that there is a disconnect between theoretical propaganda and news propaganda. Many newspapers, “Theory Garden ” section of the article column and other news is not directly linked to the direct impact of publicity. To improve the pertinence, readability and practicability of theoretical propaganda, we must innovate theoretical propaganda, combine theoretical propaganda with publicity and publicity, and make each other promote and complement each other.