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办好广播广告的一些思考李力市场经济的发展,促使广告业日益繁荣。如果说70年代末、80年代初,我国的广告业从几乎是空白的基础上开始起步,进人叨年代,则已经成为国民经济运行机制中不可缺少的组成部分。有资料表明,到1994年,全国广告营业额已从1987年的...
Some Thoughts on Running Radio Advertising Li Li’s development of market economy has driven the advertising industry to become increasingly prosperous. If we say that in the late 1970s and early 1980s, China’s advertising industry started from an almost empty foundation and entered the 1990s, it has become an indispensable part of the national economic operation mechanism. Data show that by 1994, the national advertising turnover has been from 1987 ...