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随着网络技术的快速发展,网络团购已经成为当今社会一种非常重要的市场交易方式,特别是在青年群体中更为流行,网络团购作为一种独特的营销策略,已经成为现代商务理念、营销管理决策等领域备受关注的课题。网络团购作为一种新兴的网络购物方式已成为今年最流行的一种购物形式。网络团购火爆的同时,缺乏行业规范、欺诈门、维权难等各种问题也随之而来,给网络团购行业的健康发展造成很大的危机。本文分析了网络团购模式及特点,阐述了当前流行的网络团购模式中存在的主要问题,并提出了相应的发展对策。
With the rapid development of network technology, online group buying has become a very important market transaction mode in the society, especially popular among young people. As a unique marketing strategy, online group buying has become a modern business philosophy. Marketing Management decision-making and other areas of concern. Internet shopping as a new way of online shopping has become the most popular form of shopping this year. Internet group buy hot at the same time, the lack of industry standards, fraud, protection of rights and other problems also followed, to the healthy development of network buy industry caused a great crisis. This article analyzes the network buy mode and characteristics, expounds the prevailing network buy mode of the main problems, and put forward the corresponding development strategies.