当前,全员营销仍是各地邮政业务发展中的一大潜流。随着中国邮政集团公司步入世界500强之列,营销层面的粗放化已成为邮政企业发展方式转变中不可忽视的重大隐忧。当时当地的计划完成与否唯业绩马首是瞻,粗放地指令性摊派指标、粗放地消费客户资源、粗放地开发新兴市场,一些管理者早已对此熟视无睹。此情此景,我们不禁要问一个赫尔岑式的问题:“这是谁之过?”每一个有良知、有使命、有责任的邮政人都应该想想,谁将全员营销引入如此误区,谁为邮政发展方式的转变负责,谁为邮政员工颠簸的尊严买单? At present, all-staff marketing is still a big underflow in the development of postal services across the country. With China Post Corporation entering the list of the world’s top 500, the extensive marketing has become a major hidden danger in the transformation of the postal enterprise’s development mode. At that time, whether local plans were completed or not, the performance of the company was neglected. Some of the managers turned a blind eye to this by extensively apportioning targets, spending customers extensively, and developing emerging markets extensively. In this situation, we can not help but ask a Herzen question: “Everyone has this? ” Every conscientious, missionary, responsible postal people should think about who will be full marketing The introduction of such errors, who is responsible for the transformation of the postal development mode, who buys the bumpy dignity of postal employees?