在网络化和市场化程度不断提高的社会环境下,各种信息服务机构之间的竞争越来越激烈,我国高校图书馆必然由传统图书馆的运行模式向复合图书馆的运行模式转变。高校图书馆引入注意力经济,是其运行模式创新和变革进而提高服务竞争力的必然要求,本文对此进行了分析,并对实施策略进行了一定思考。 Under the social environment of the increasing network and marketization, the competition among various information service agencies is more and more fierce. The university library in our country inevitably changes from the operation mode of the traditional library to the operation mode of the compound library. The introduction of attention economy into the university library is an inevitable requirement for innovation and transformation of its operation mode and service competitiveness. This article analyzes this and makes some considerations on its implementation strategy.