北京又开始申办奥运会了,在此我们很有必要回顾一下上次申办失败的教训,以使这次申办十拿九稳。大家都还记得,当那次宣布中国仅以一票之差落选时,数以万计的人哭了,哭得是那么伤心,就那么一票,就使我们的一切努力前功尽弃。其实这一票输在“公关”上,倘若当时我们的公关意识强些,公关运作更有力更科学一些,是完全可以补上这一票的。你看:在临近投票前夕,悉尼、曼彻斯特、柏林、伊斯坦布尔各申办城市代表团纷纷抵达蒙特卡罗,国际奥委会高级官员下榻于王子饭店,于是这家饭店外的广场便成为各家必争之地,经常有各种表演活动在那里进行。北京代表团有一支随行的由中学生组成的女子合唱团。相 Beijing has started bidding for the Olympic Games again. Here we need to review the lessons learned from the failure of the bid to make the bid a success. As we all remember, when it was announced that China would lose by only one vote, tens of thousands of people cried and wept so sadly that by such a vote, all our efforts would be discarded. In fact, the votes lost in the “PR ”, if at the time we have a stronger sense of public relations, public relations operations more powerful and more scientific, is entirely up to vote. You see: On the eve of the vote, delegations from Sydney, Manchester, Berlin and Istanbul bid for the cities to arrive in Monte Carlo. Senior officials of the International Olympic Committee stayed at the Prince Hotel. The plaza outside the hotel became a must There are often various performing activities there. The Beijing delegation has a girl choir composed of secondary students. phase