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西方公共关系进入中国之后,有识之士一直在探索、创造适合中国国情的公关。途径之一就是挖掘传统文化的公关实践和思想,从中汲取智慧,启发思路,使舶来的西方公关接上本土文化的血脉,从而更具中国特色。张立伟研究员的新著《心有灵犀——儒学传播谋略与现代沟通》(西南财经大学出版社1998年8月出版)就是这样一部富有新意,填补学科分支空白的专著。这可从以下三个方面见出。首先,该书首次挖掘、阐释了儒家和儒学薰陶的中国人在传播谋
After the western public relations entered China, people of insight have been exploring ways to create a PR that suits China’s national conditions. One of the ways is to excavate PR practices and ideas of traditional culture, draw wisdom from them and inspire ideas so that imported Western public relations can be connected with the blood of local culture and thus have a more Chinese character. Zhang Liwei’s new work, “Psychic - Propagation Strategy of Confucianism and Modern Communication” (published by Southwestern University of Finance and Economics in August 1998) is such a monograph that filled new gaps in academic disciplines. This can be seen from the following three aspects. First, it explores for the first time the interpretation of Confucianism and Confucianism in Chinese culture