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5月11日,余额宝对接的天弘增利宝货币7天年化收益率为4.985%,正式跌破5%。2013年,余额宝大热,“宝宝军团”兴起,各电商集中发力网络理财;2014年,网络理财产品同质化严重,在协议存款到期,监管施压,银行理财绝地反击等形势下,收益率开始下降,投资者日趋疲软、陷入停滞以致出现存款搬家,电商企业垫资压力骤增。为更加契合用户需求退出的个性化定制理财,阿里
May 11, Yu-Po docking Tianhongzenglibao 7 days annualized rate of return of 4.985%, officially fell below 5%. In 2013, YuBaoBao was hot and the “Baby Corps” was on the rise. All electricity providers concentrated their efforts on online wealth management. In 2014, the online banking products were of very high homogeneity. Due to the expiration of the agreement deposit, the pressure of regulation and bank countervailing measures Under such circumstances, the rate of return started to fall, investors became increasingly weaker, stagnation caused deposits to move, and the pressure on business-funded enterprises soared. To better meet the needs of users withdraw from the personalized custom finance, Ali