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近年来,随着各省电视台卫视节目的强势发展和以互联网为代表的新媒体快速成长,城市电视台受到前所未有的竞争压力。在这种生态环境下,城市台如何保持竞争力成为亟待破解的问题。与全国多数城市广电媒体一样,近10年来,秦皇岛市广播电视台在发展中也遇到了很多困难,但我们不仅没有被压垮,反而取得了较快发展。经营收入由2001年的3千万元增长到2011年的近1亿元;宣传报道工作连续9年在全省各市名列第一;《法制民生》等一批栏目入选全国优秀电视栏目;原创动画片《中华小岳云》摘得中国电视金鹰奖。纵观秦皇岛市广播电视台的发展经历,我们得出的结论是:城市台生存发展必须找准自己的定位,并
In recent years, with the rapid development of TV programs of provincial TV stations and the rapid growth of new media represented by the Internet, urban television stations are under unprecedented competitive pressure. In this kind of ecological environment, how to maintain the competitiveness of Urban Taiwan has become a problem to be solved urgently. In the past 10 years, Qinhuangdao Radio and Television Station has encountered many difficulties in its development. However, not only we have not been crushed, we have achieved rather rapid development. Operating income increased from 30 million yuan in 2001 to nearly 100 million yuan in 2011; publicity and reporting work ranked the first among the cities in the province for 9 years in a row; “Legal People’s Livelihood” and a number of columns were selected for outstanding television programs in the country; Animation “Chinese Xiao Yueyun” won the China TV Golden Eagle Award. Throughout Qinhuangdao radio and television development experience, we come to the conclusion that: Urban Taiwan survival and development must find its own position, and