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伴随着我国市场经济的进一步发展,旅游开始成为人们喜闻乐见的一种休闲娱乐形式,在这样的条件下,中国的旅游行业飞速发展。整个旅游行业的市场化程度日益提高,正是在这样的条件下,越来越多的跨国旅游企业携带其优势品牌对中国的旅游市场进行大面积的吞食,旅游景区的竞争也开始越来越多地表现为品牌的竞争。因此在这样的条件下,本文将重点分析我国景区旅游品牌的战略价值,并且在此基础之上提出我国旅游景区品牌的经营策略,以更好地促进我国旅游行业的发展。
With the further development of China’s market economy, tourism has become a form of recreation and entertainment that people loved and loved. Under such conditions, China’s tourism industry has developed rapidly. It is under such conditions that more and more multinational tourism enterprises bring their advantageous brands to swallow large-scale tourism markets in China and the competition of tourist attractions is getting more and more Multi-performance for the brand competition. Therefore, under such conditions, this article will focus on the analysis of the strategic value of China’s tourism brand, and on this basis, put forward the business strategy of China’s tourism brand to better promote the development of China’s tourism industry.