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人际传播是指人们相互之间面对面的亲身传播,是知识、意见、情感、愿望、观念等信息的交流与互动。高校大学生思想政治教育活动是一项系统的、复杂的传播工程,而人际传播是最直接、最普遍的一种传播方式。大学生思想政治教育的人际传播有普遍、易控、真实等具体特征。深入考察大学生思想政治教育人际传播特点,研究新媒介环境下人际传播的规律,有利于提高大学生思想政治教育活动的针对性和实效性,促进大学生思想政治教育工作。
Interpersonal communication refers to the face-to-face communication among people and the exchange and interaction of knowledge, opinions, emotions, wishes and ideas. The ideological and political education activities of university students are a systematic and complicated communication project, and interpersonal communication is the most direct and universal mode of communication. The interpersonal communication of ideological and political education among college students is universal, easy to control and true. Studying the characteristics of interpersonal communication of college students ’ideological and political education in depth and studying the rules of interpersonal communication in new media environment are helpful to improve the pertinence and effectiveness of college students’ ideological and political education activities and promote the ideological and political education of college students.