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在各级政府以及机构面临新的舆论生态的情况下,政务微博应运而生。微博“粉丝”关系政务微博的生存发展,特别是影响力的提升。如何增加“粉丝”量尤其是真实、质优的“粉丝”量,是政务微博博主必须认真解决的一个重要问题。政务微博如何进行“粉丝”营销,提升影响力?对此本文谈一些粗浅的看法。微博是微型博客的简称,是一种通过关注机制分享简短、实时信息的广播式的社交网络平台,自2009年底
At all levels of government and institutions are facing a new ecology of public opinion, the government microblogging came into being. Microblogging “fans ” The relationship between the development of the government microblogging, especially the promotion of influence. How to increase the amount of “fans ”, especially real, high-quality “fans ” is an important issue that government bloggers must conscientiously solve. How do government micro-Bo “fan ” marketing, to enhance the influence? This article to talk about some superficial views. Microblogging is short for micro-blogging and is a broadcast social network platform for sharing short, real-time information through a focus mechanism. Since the end of 2009,