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随着时代的不断发展,市场环境的变化越来越快,这给企业营销工作开展提出了更高的要求,如何在正确的营销理论指导下,根据市场环境变化进行营销对策调整,实现企业营销效果的持续改善,这成为了企业发展中不能够回避的重要经营课题。本文对于经典的市场营销理论进行了简单探讨,分析了市场环境变化下企业营销对策方面存在的各种不足,并在此基础之上探讨了企业营销对策的调整,以期为企业营销水平的全面提升带来有益指导。
With the continuous development of the times, the market environment changes faster and faster, which puts forward higher requirements for the enterprise marketing work. Under the guidance of the correct marketing theory, the marketing strategies are adjusted according to the changes of the market environment so as to realize the business marketing The effect of continuous improvement, which has become an important business issues can not be avoided in the development of enterprises. This article briefly discusses the classic marketing theory, analyzes various problems in the marketing strategy under the changing market environment, and on this basis, probes into the adjustment of the marketing strategy so as to promote the overall marketing level Bring useful guidance.