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一总体市场:五一假日促销,冰箱零售量环比增长27.6%奥维咨询(AVC)零售监测数据显示,5月中国冰箱零售市场零售量环比增长27.6%,同比下降3.1%;零售额环比增长16.7%,同比下降4.9%;5月中国冰箱零售市场并没有延续快速增长的态势,相反零售量和零售额同比均出现负增长,分析认为量额环比上升,主要原因为2011年上半年市场一直处于需求低迷状态,但五一传统假日,厂商发力促销,使其市场大大减少了此种状态,销量销额均出现稳步上涨。同比出现下降表明2011年上半年市场依然没有2010年强劲。(见图1)
One overall market: May holiday sales, retail sales of refrigerators up 27.6%. According to AVC retail monitoring data, the retail sales of retail refrigerators in China in May were up by 27.6% over the previous month and down by 3.1% from a year earlier. The retail sales increased by 16.7% %, Down 4.9%. In May, the retail market of China’s refrigerator did not continue its rapid growth. On the contrary, the retail sales and retail sales both showed negative growth year-on-year. The analysis indicated that the increase in volume was mainly due to the demand in the first half of 2011 Downturn, but the traditional holiday 51, manufacturers made efforts to promote the market to greatly reduce such a state, sales have risen steadily. The year-on-year decline shows that the market remained weak in 2010 in the first half of 2011. (see picture 1)