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树立企业形象受多种因素的综合影响,形象设计是企业销售中的一个重要环节。企业的形象设计从视觉上传递了其自身的文化、特点。标准字的合理设计对于企业信息的传递和企业形象的树立具有重要的作用。企业名称的标准字体设计是根据企业的名称、品牌名称等专门设计的,标准字与普通字体有很大的差别,它强调整体的风格和个性的形象,追求创新感、亲切感和美感,传达企业的性质和商品的特性,力求准确规范易读易懂。标准字体是将企业的经营理念,性质及整体的形象,采取象征性的字体造型加以体现,明确的说明的表达所代表的内容及意义。此文重点阐述标准字设计对企业形象产生的深远影响。标准字体设计是设计过程中既尊重其自身的含义,又兼顾设计的美感,它反映新世纪的风格和审美观念。在当今的设计领域中扮演着一个举足轻重的角色。因此,当今社会标准字与企业形象相统一是非常重要的。
Establish a corporate image by a combination of a variety of factors, image design is an important part of business sales. The corporate image design visually delivers its own culture and features. The rational design of standard words for the transfer of corporate information and corporate image has an important role. The standard font design of enterprise name is specially designed according to the name of the enterprise and the brand name. The standard character is very different from the ordinary typeface. It emphasizes the overall style and personality image, pursues the sense of innovation, intimacy and beauty, and conveys The nature of the business and the characteristics of the goods, and strive to accurately regulate the standard easy to read and understand. Standard font is the business philosophy, nature and the overall image, to take a symbolic font style to be reflected in a clear description of the representation of the content and meaning. This article focuses on the standard word design has a profound impact on the corporate image. Standard font design is the design process both respect its own meaning, but also take into account the aesthetic design, which reflects the new century style and aesthetic concepts. Play a pivotal role in today’s design arena. Therefore, it is very important to unify the social standard words and corporate image today.