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跨国公司信誉危机的频繁爆发值得深思。有些跨国公司对中国市场的消费者抱有傲慢的歧视态度,轻视质量监督检测体系;而中国缺乏对跨国公司生产经营活动的硬性约束,同时政府部门监管不力等也是跨国公司信誉危机频繁爆发的基本原因。加强政府部门监管力度,健全法律法规,加大处罚力度,加快相关产品和服务质量标准的制定与实施等是防范跨国公司信誉危机蔓延的有效应对措施。
The frequent outbreak of the crisis of credibility of multinational corporations is worth pondering. Some multinational corporations are arrogantly discriminating against consumers in the Chinese market and despising the quality supervision and inspection system. However, China lacks rigid restraints on the production and operation of multinational corporations and the ineffective supervision of multinational corporations is also the basic unit of multinational corporations’ credit crisis. the reason. Strengthening government supervision, improving laws and regulations, increasing penalties, and accelerating the development and implementation of relevant product and service quality standards are all effective measures to prevent the spread of the crisis of creditworthiness of transnational corporations.