在3D打印技术迅速发展的当代,3D打印技术在很多领域均得到广泛的推广和实现了有效的应用。但是将3D打印技术与旅游纪念品的传统制作工艺有效结合起来还处在探索的阶段。本文通过以3D打印技术结合陶艺制作工艺在肇庆旅游纪念品设计制作中的应用为例,分析了当前旅游市场下的纪念品现状,探索3D打印技术有效结合旅游纪念品传统生产工艺与创新设计,为解决旅游纪念品市场现状却与蓬勃发展的旅游业格格不入的现状,更好的促进旅游纪念品市场的发展提供理论研究参考。 In the rapid development of 3D printing technology, 3D printing technology has been widely promoted in many fields and has been effectively applied. However, the effective combination of 3D printing technology and traditional craftsmanship of tourist souvenirs is still in the exploratory stage. In this paper, the application of 3D printing technology in the design and manufacture of Zhaoqing tourism souvenir is taken as an example to analyze the present status of the souvenir under the current tourism market, and explore the effective combination of 3D printing technology with the traditional production technology and innovative design of tourist souvenir to solve the problem of tourism The status quo of the souvenir market is incompatible with the current situation of the booming tourism industry and a better theoretical reference for promoting the development of the tourism souvenir market.