1　规模化竞争日趋激烈近年来 ,上海冷饮市场的竞争越演越烈 ,这场竞争使不少企业被迫停产 ,退出历史舞台 ,而另外一些企业则抓住机遇 ,大力推进资产重组 ,扩大规模化生产。目前上海冷饮生产企业已从原有的 13 0多家减少到 5 9家。如联合利华公司率和路雪、蔓登琳品牌与销售网 In recent years, competition in the Shanghai cold drinks market has become more and more fierce. This competition has forced many enterprises to stop production and exit the stage of history. Others have taken the opportunity to vigorously promote the reorganization of assets and expand the scale Production. At present, Shanghai cold drinks manufacturing enterprises have been reduced from the original 13 0 to 59. Such as Unilever company rate and road snow, Mandelin brand and sales network