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服装行业的发展,尤其是流通领域的快速发展,给作为流通领域重要渠道的专业市场提出了更大的挑战,如何结合现代营销手段不断提升专业市场的整体竞争力变得越来越重要。行业内的一些先行者已经探索出一些行之有效的方法,如电子商务营销、旅游购物相结合的营销等方式。
The development of the apparel industry, especially the rapid development of the circulation field, poses a greater challenge to the professional market as an important channel in the circulation field. It becomes more and more important how to continuously improve the overall competitiveness of the professional market by means of modern marketing. Some foreigners in the industry have explored some effective methods, such as e-commerce marketing, tourism and shopping combined marketing.