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女性消费者由于在社会、家庭中的多重身份而成为当今市场上最庞大的购买群体和消费群体。而对于处在更年期阶段的女性,关注其身体亚健康状态显得尤为重要,干预更年期女性亚健康的产品越来越受到更年期女性的青睐,研究和分析处于亚健康状态的更年期女性不同的购买心理,选择、制定合适的营销策略,对企业占有更多的市场份额具有十分重要的意义。
Female consumers have become the largest buyers and consumers in the market today due to their multiple identities in society and family. Concerned about their sub-health status is particularly important for women in the menopause stage. Sub-health products that intervene in menopause are more and more favored by menopausal women. To study and analyze different purchasing psychology of menopausal women in sub-health status, Choosing and formulating a suitable marketing strategy is of great significance to the enterprises to occupy more market share.