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回顾2015年,中国家电业的日子过得有些“两极分化”。“市场极”异常热闹,营销热度全年不降,“促销大战”此起彼伏;“制造极”则相对冷静,调结构,促转型,抓升级,潜心修炼内功。这“一热一冷”背后,则是如今中国家电制造业发展面临的挑战与机遇。作为AWE最重要的配套活动,由家电行业权威机构——中国家用电器协会主办、CCTV联合推广的“中国家电发展高峰论坛”如约而至,于AWE 2016开展的第一天(2016年3月9日)下午在上海卓美亚喜马拉雅酒店第六度“开谈”论道。与前五
Review 2015, China’s home appliance industry fared some “polarization.” “Market very ” unusually bustling, marketing year does not drop, “promotion war ” one after another; “manufacturing pole ” is relatively calm, adjusting structure, promoting transformation, grasping upgrade, devote themselves to practice internal strength. This “hot and cold ” behind, it is now China’s home appliance manufacturing industry is facing the challenges and opportunities. As the most important supporting activity of AWE, it was held on the first day of AWE 2016 (2016 3), organized by China Household Electrical Appliances Association and co-promoted by CCTV. On the 9th) in the afternoon at the Jumeirah Himalayas Hotel in Shanghai sixth degree “talk ” on the road. With the top five