“名人效应”早已不是什么新鲜事,哪位名人没有或多或少从事过“副业”?恐少矣。而时下网坛,不乏形象与才智兼俱者,精明的制片商又岂肯错过?这不,已经盯上了女网这块处女地了! 曾经制作过诸如JFK和L.A Confidential等卖座电影的Regency制片公司买下了WTA的影视投。这份已从年初便生效的合作计划为期5年,从中可获投利金高达20亿美元。在此之前国际管理集团以一年五百万美元拥有该项权利。Regency公司的执行董事Arnon Milchan说:“我们每年要花50亿在制片上,同时仍要付出三百至四百万作为产品宣传的广告费。我们会尽全力让女子网球得到照多更广的曝光和关注。” 另外,还有一个Puma的主要股东及董事身份的Milchan不忘“胳膊肘朝里拐”——一直在多方磋商让Puma成为巡回赛指定球鞋和球衣的事宜,并于最近“游说”成功,签下了沙莲娜·威廉姆斯,“渗透”战术初尝胜果。其实,Milchan算得上个颇有眼光和商业 “Celebrity effect ” already nothing new, which celebrity did not have more or less engaged in “sideline”? Fear less. And nowadays tennis, there is no shortage of images and talents both, smart film makers are willing to miss it? This is not, has been eyeing the Virgin Network this virgin territory! Has produced such as JFK and LA Confidential Regency system Film companies bought the WTA video cast. The five-year cooperation plan, which has been in effect since the beginning of the year, receives as much as two billion U.S. dollars. Prior to this, International Management Group owns this right for five million dollars a year. Arnon Milchan, Regency’s managing director, said: “We spend $ 5 billion a year on production, and still have to pay between $ 3 million and $ 4 million for advertising as a product promotion.” We will try our best to make women’s tennis more attractive Wide exposure and focus. “In addition, there is a Milmao, a principal shareholder and director of Puma, who” pulls elbows “- has been negotiating for Puma to become a designated shoe and jersey for the tour, And in the recent ”lobbying “ success, signed Shalinah Williams, ”infiltration " tactical victory. In fact, Milchan considered quite a vision and business