城市旅游形象的研究是理论界和实践界一直关注的问题,特别是地方旅游行政职能部门,对城市旅游形象的提炼与传播更是给予了大量的投入。地处长江入海口的南通是滨江临海的一座旅游城市,自然与人文旅游资源相对丰富,近年来旅游业发展迅速,本文以南通为例,对该城市的旅游形象定位与传播实施作了粗浅的分析。 The research of urban tourism image is always concerned by theorists and practitioners. Especially, the functional departments of local tourism administration give a lot of input to the refinement and dissemination of urban tourism image. Nantong, located at the mouth of the Yangtze River, is a tourist city near the seafront of Binjiang. Natural and humanistic tourism resources are relatively abundant. In recent years, the tourism industry has developed rapidly. This paper takes Nantong as an example to make a brief introduction to the city’s tourism image positioning and dissemination analysis.