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这是今年1月底对北京地区经销UPS的企业所做的1993年度销售情况的调查。此次调查共收回问卷22份,同时还做了重点调查。据问卷数字汇总和重点调查得到的数据,1993年度样本企业UPS的总销售量约30000台。在问卷数据中,批发的销量占到90％以上。 1.UPS品牌的俏销排名与市场占有率 俏销排名为被调查企业给出的各品牌销售量大小的数据或印象。在本次调查中,提到的俏销品牌有:山特、山顿、保时、保护神、汉莎、富电、华特、创力、宝星、佳德、DEN-SHI、JH、GOMA和KYTEK,计14种。经综合评价,得到下表:
This is a survey of 1993 sales made by companies that sell UPS in Beijing in late January this year. The survey collected a total of 22 questionnaires and also conducted key surveys. According to the statistics of questionnaires and data obtained from key surveys, the total sales volume of sample companies UPS in 1993 was about 30,000. In the questionnaire data, wholesale sales accounted for more than 90%. 1. The sales ranking and market share of the UPS brand The QP ranking is the data or impression of the sales volume of each brand given by the surveyed company. In this survey, the well-known sales brands mentioned are: Shante, Shanton, Paul, Protector, Lufthansa, Fudian, Walter, Chuang Li, Baoxing, Jiade, DEN-SHI, JH, GOMA, and KYTEK. Count 14 kinds. After comprehensive evaluation, the following table is obtained: