缺乏互联网基因,是公认的传统媒体人办新媒体屡试屡败的原因之一。因为大多数传统媒体人,尤其是纸媒人员都是文科出身,对技术性知识难免具有一种疏离感。然而,传播技术的革新一直是媒体革命的主导因素,以计算机和互联网技术为依托的新媒体革命同样如此。因此,传统媒体人谋求转型,增强对新媒体技术的认识、理解和掌握必不可少。本期,本刊邀请四位作者从不同角度阐述对 The lack of Internet genes is recognized as one of the reasons why traditional media people try new media repeatedly. Because most of the traditional media people, especially the paper media personnel, are all of liberal arts origin, it is bound to have a sense of alienation to technical knowledge. However, the revolution in communication technology has been the dominant factor in the media revolution, as has the new media revolution based on computer and Internet technologies. Therefore, it is imperative for traditional media people to seek transformation and enhance understanding, understanding and mastering of new media technologies. This issue, the magazine invited four authors from different angles to elaborate