现代心理学研究认为,情感因素是人们接受信息渠道的“阀门”,在缺乏必要的“丰富激情”情况下,理智处于—种休眠状态,不可能进行正常的工作,甚至产生严重的心理障碍,对周围世界表现为视面不见,听而不闻。因此,如何用好“情感”这一利器激起消费者的“消费情感”,就成为左右企业 Modern psychology studies suggest that emotional factors are the “valve” for people to accept information channels. In the absence of the necessary “rich passion,” reason is in a kind of dormancy state, it is impossible to carry out normal work and even cause serious psychological disorders. The face of the world around the world as a sight, hear and hear. Therefore, how to make good use of the “emotion” as a weapon to arouse the consumer’s “consumer sentiment”